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Livingston School District Supports The Max Cure Foundation for Pediatric Cancer Causes

The Livingston School District gets behind The Max Cure Foundation for pediatric cancer causes and launches "Dunk Your Kicks" in the school community.

Livingston, New Jersey – Dunk Your Kicks for pediatric cancer has been in nearly 150 schools and businesses throughout the nation and now launched in Livingston, New Jersey on Friday, January 25, 2013.  David Plotkin, Co-Founder of The Max Cure Foundation, spoke to the students and faculty in attendance at the official kick-off of the assemblies at Collins Elementary School and Mt. Pleasant Elementary School~ Livingston, NJ 07039.  Other schools participating in the Dunk Your Kicks Program in Livingston are Heritage Middle School, Hillside Elementary School, Mt. Mt. Pleasant Middle School and Riker Hill Elementary School. “The Max Cure Foundation and our Dunk Your Kicks initiative brings together friends and communities alike. It was great to reconnect with old friends, meet their children and inspire the students to clean their closets of old sneakers and Dunk them for pediatric cancer,” states David Plotkin.

This program provides a meaningful fundraising opportunity for the community to support local families who have a child battling cancer and need financial support. The call to action is to clean your closets of old sneakers and tennis shoes and dunk your kicks into recycling bins. This initiative teaches students that a simple act of generosity goes a long way in helping children who are less fortunate. The Max Cure Foundation receives 75 cents per pound of sneakers that they collect for recycling. MCF delivers the sneakers to a company known as Green Sneakers http://www.greensneakers.org (a division of Crown Ministry Group). Green Sneakers, in turn, transfers the sneakers to a recycling company that sorts the sneakers into two groups, one group consisting of those that are recycled into environmentally friendly products and the second group made available in a secondary market as affordable footwear for people around the world. This allows the Max Cure Foundation to provide an average of $1.00 per pair of sneakers to the local families in its Roar Beyond Barriers Program who are being treated at Hackensack Medical Center in New Jersey. The monthly support provided has been in the form of shopping cards good at Target retail stores, allowing the families to purchase food, clothing and other important household necessities.

The Max Cure Foundation (MCF) is a 501(c)(3) public charity dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children, including the funding of an immune cell therapy lab at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease. MCF provides low-income families who are battling pediatric cancer emotional and financial support while seeking to inspire children with the disease to face it with courage and bravery. http://www.maxcure.org

For more information: Jenny Alcebo – Program Coordinator (646) 756-2580 jenny@maxcure.org

Media Inquiries: MJ Pedone Publicist for Max Cure mj@indrapr.com (646) 593-7220

Join the conversation via Twitter #MAX_CURE  


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